Looking at my questionnaire, approximately 27% of my results answered yes to reading music magazines. Even though the results aren’t above 50% I believe this depends on the genre of music one listens too, as those 27% listened to indie and rock music. Suggesting that there are more magazines on offer to fit that certain genre. Basing my results on the demographic profile I have decided my gender will be Female, Age 20-25, Socio economic status will be middle class. Based on the psychographic profiling my magazine will be targeting mainly the individuals but I do believe that some mainstreamers may be interested in the magazine depending on what artist is on that week. I believe that there is a gap on the market for an indie music/fashion magazine specifically for females as music magazines already on the market are targeting both male and female focusing on the rock genre.
Thursday, 3 February 2011
Demographic And Psychographic Profiling
Looking at my questionnaire, approximately 27% of my results answered yes to reading music magazines. Even though the results aren’t above 50% I believe this depends on the genre of music one listens too, as those 27% listened to indie and rock music. Suggesting that there are more magazines on offer to fit that certain genre. Basing my results on the demographic profile I have decided my gender will be Female, Age 20-25, Socio economic status will be middle class. Based on the psychographic profiling my magazine will be targeting mainly the individuals but I do believe that some mainstreamers may be interested in the magazine depending on what artist is on that week. I believe that there is a gap on the market for an indie music/fashion magazine specifically for females as music magazines already on the market are targeting both male and female focusing on the rock genre.
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