A Unique Selling Point (sometimes called a Unique Sales Proposition) is a feature or benefit that separates your product from its competitors. This could be a lower price, a smaller version of the product, offering extra functions, or even simply producing a standard product in a range of colours or designs.
You need to look at your unique selling points compared to your competitors, if you do not have any; you will probably struggle to make your product seem attractive to customers.
Therefore unique selling point is very important in order for my magazine to be successful in the magazine market. The unique selling point i have chosen for my magazine is that it wont just be a music magazine but also a have a fashion side to the magazine, usually these type of 'glossy' magazines are expensive however mine will have a lower price so it will attract a wider market. I will have a fashion part to the magazine but music will still be my main focus of my magazine with the images of the artist illustrating the fashion slant.
No comments:
Post a Comment